I left university back in 2015, with a degree in Magazine
Journalism and Feature Writing. Since then I have gone on to be an Admin
Assistant at Morrisons for just under a year, before moving on briefly as a
Digital Media Executive at Creare (where I was made redundant), to working at Smart
Assessor as a Marketing Assistant.
I have now been at Smart Assessor for around two months and
for someone who had done little marketing before and had a background in
journalism, I can admit I thought I would struggle. I have learnt a lot and I’m
still learning, both in terms of marketing and the company. Smart Assessor and
the technology sector are fast paced, there is always something to do, always something
going on. Part of my role as a Marketing Assistant is to keep prospects enticed
and customers happy, it involves more than most may think.
On my first day, I was presented with a huge mountain of
envelopes, a mail out was going out that day and they needed to be filled,
closed and franked before the last post pick up at 4:30pm. I don’t think I had
time to sit and worry, ‘I’ve never done this before, what do I do?’, I just had
to get straight to it.
The next week, I was really thrown in at the deep end and
attended the AELP 2016: National Conference in London. I admit, I was
intimidated, I was representing a company that I had worked at for one week and
I was on an exhibition stand discussing the product. By the end of the day I
was full of information on the sector and this helped me to relax a little, I
think this gave me a better insight into my job role than I would have learnt
sat at my desk.
My mind was engulfed with information regarding
apprenticeships. I listened to various speakers and attended a workshop on the
apprenticeship levy. I finished the day tired, intrigued as to what was to come
in the sector and informed. I then went home and put my best marketing tool of
writing forward and posted a blog on the day, you can find this here.
Marketing encompasses a lot more than some might think, it
is more than social media, exhibiting at events and sending out a few
brochures. It requires you to think outside the box, what do people really
want? Do they want the brochure we send them, or is it likely to just be thrown
At Smart Assessor we are always thinking of what is next?
What more can I do?
We find new, innovative ways to market our e-portfolio and
I think that part of my job is one of the parts I find most exciting. No
exhibit will require the same marketing, no newsletter will be the same, each
task is new and different.
I might have a degree in writing, but the job allows me to
utilise skills I already have with ones I have learnt at Smart Assessor. I
write blogs regularly, I manage the social media, I write letters – all of
these put my degree to use but I also get to organize marketing for events,
create brochures and websites and create campaigns too.
I’m still learning, there are still marketing tools I am yet
to utilise and still new things to do but I can’t wait to see where my Smart
Assessor career takes me.